REDLIVE
A different kind of Friday night.
REDLIVE exists to provide a spiritually and morally healthier alternative — quality Christian entertainment through live performance, talk shows and interactive fun, while giving talented Christian entertainers a platform to show their gifts.
The problem
Nowhere good to go.
The Friday night scene in Accra, and in most cities in the world, is crowded with events that promote sinful and immoral activity. People looking for somewhere to wind down after a long week fall prey to it.
REDLIVE exists to provide a spiritually and morally healthier alternative — quality Christian entertainment through live performance, talk shows and interactive fun, while giving talented Christian entertainers a platform to show their gifts.
The strategy
Take over Friday night where people already are.
01
Partner with existing lounges and similar venues by taking over their Friday nights.
02
Programme the evening properly and market it across platforms, while the venue caters to the audience as its usual business.
03
As a matter of principle, discourage the sale of alcohol on those nights.
A typical Red Friday
Doors at five. The DJ plays until the last person leaves.
5:00 PM
Doors, and a gospel DJ
A gospel DJ plays a well-put-together set as people trickle in at the close of the day. Food and beverage sales go on as usual.
6:30 PM
The live band
The programme escalates. A gospel live band takes the stage and performs a selected set.
After the band
The talk show
Led by interesting personalities, working through engaging but blunt topics — marriage, finances, and more.
Throughout
Interludes
Spoken word, skits, dance and stand-up comedy break up the talk show. Witnessing, shared experience and short exhortations are woven in, along with Spirit-led praise and worship.
Past midnight
Until the last person leaves
The programme runs late. The gospel DJ plays on into the early hours, until the last person leaves.
The vision
To start a movement that will depopulate hell and populate heaven by turning lounges and spots into places of worship — across Accra, then Ghana, then Africa, then the world.
A hub for Christian creatives
- 01
Provide physical access to locations equipped with the technical facilities to train and groom Christian entertainers.
- 02
Provide sound Christian training to the talented.
- 03
Provide technical training across the creative disciplines, with people always on hand to help young creatives.
- 04
Provide a platform — through Red Friday events, social media and other media — to showcase talent and propagate the gospel.
- 05
Provide talent management services to creative Christian entertainers.
Become a partner
When talent discovers purpose, impact becomes inevitable.
Red Wash is not simply about music, or sport, or education, or events. It is about people — and about refusing to let what God placed inside someone go to waste. Partnering with us puts resources behind that.
Become a partner